National Baking Day is a time to celebrate the craft, devotion, and artistry behind the world’s favorite baked goods. For our bakery, it’s an opportunity to reflect on our century-old legacy of baking the finest Cuban bread, built on a rich history and a deep commitment to quality. As we celebrate National Baking Day, we invite you to learn more about our journey, our dedication to authentic Cuban baking, and our expanding partnerships that help us share our bread with the world.
History and Tradition
We’ve been perfecting the art of Cuban bread since 1915. Our journey began with humble beginnings: delivering bread by hand and leaving it on a nail post outside customers’ doors. Back then, it was all about community and connection, a tradition we continue to honor today.
We pride ourselves on the meticulous process of hand-baking each loaf, using time-honored techniques passed down through generations. From mixing the ingredients to baking the bread to perfection, we’re committed to the hand-crafted difference. The signature split down the middle of a loaf of Cuban bread, created by a palmetto leaf, is a distinctive mark of authenticity. Due to the handmade process, each loaf is unique and may come out a slightly different size. Every loaf that comes out of our ovens is a product of more than 100 years of experience and care.
Today, we produce more than 15,000 loaves of bread daily, ensuring that every batch meets the high standards we’ve set. Our dedication to quality never wavers, using only the finest ingredients, as we continue to serve our loyal customers in Tampa Bay and across the country.
What Sets Us Apart
Cuban bread isn’t just a side dish—it’s the foundation of some of the most iconic Cuban sandwiches and dishes. Our Cuban bread has become a staple in restaurants across the state and beyond, loved for its soft interior and crispy, golden crust. It’s no wonder our bread is considered the go-to for creating the perfect Cuban sandwich.
In addition to Cuban bread, we offer a variety of other popular baked goods, including Media Noche bread, Coca Hamburger Buns, and Honey Wheat loaves. Each product is made by hand with the same quality and authenticity, ensuring that every bite is as delicious as the last.
Bringing Authenticity to the Nation
While we’ve been a cornerstone of the Tampa community for the past 100 years, we’ve expanded our reach to the national level through our wholesale operations. We pride ourselves on delivering fresh, authentic Cuban bread to restaurants, grocery stores, hotels, and more, both locally and across the country. Every day, our team ensures that our products maintain their quality and freshness through daily deliveries.
Our commitment to customer service is just as strong as our commitment to baking. Whether a local café or a national chain, we treat every client with the same personal attention, ensuring that each partner receives the high-quality products they need to delight their customers.
Our Wholesale Partners
We are proud to work with some incredible partners who share our dedication to quality and tradition. Notable names like Columbia Restaurant, Wright’s Gourmet House, and Beef ‘O’ Brady’s rely on La Segunda’s bread to serve their customers. These longstanding relationships are a testament to the trust we’ve built with our wholesale clients, and we continue to work hand-in-hand with each one to bring authentic Cuban bread to their menus.
Celebrating National Baking Day
National Baking Day is more than just a celebration of bread—it’s a celebration of the craft, passion, and hard work that goes into every loaf we bake. At La Segunda, we take pride in every batch, every delivery, and every customer we serve. Whether you’re visiting one of our local partners or exploring our wholesale offerings, we invite you to experience the taste of tradition.
As we celebrate National Baking Day, we encourage you to support your local bakers and experience the timeless flavors that have made La Segunda a beloved bakery for over a century by visiting one of our four locations.