La Segunda is a family business rich in heart. Four generations, the bakery and cafe has been lovingly passed down. From humble beginnings in Ybor City, La Segunda has grown into four locations and one of the leading producers of Cuban bread in the United States. Over the past century, La Segunda has been changed for the better by each generation, and now carries a legacy that continues to be passed down from parent to child. As we celebrate 109 years of service on July 18th, let’s reflect on each of the four generations who have shaped La Segunda along the way.
First Generation
The original founder of La Segunda, Juan Moré, was born in the Catalan region of Spain and fought in the Spanish-American War in Cuba. During his time in Cuba, Moré fell in love with traditional Cuban bread and began dreaming of opening his own bakery. Moré officially established La Segunda Central Bakery alongside a co-op of fellow bakers and cigar makers in Ybor City in 1915. Moré purchased La Segunda from his partners when the sister bakeries, La Primera and La Tercera, folded. He set out to dedicate his life to the family business, and got to work building a legacy for his children to inherit.
Second Generation
La Segunda was taken over by Juan’s sons Ricardo, Raymond, and Anthony. Ready to devote themselves to the family legacy, the three sons took special care of the bakery & cafe, continuing to build a healthy customer base and strong community ties. La Segunda became famous for its Cuban Sandwiches and bread deliveries. Under the careful supervision of Ricardo, Raymond, and Anthony, La Segunda became known as a Tampa Bay staple, well-loved by locals.
Third Generation
The third generation, Raymond Jr. and Anthony Albert Moré, continued operating and running La Segunda. They were born in Tampa in a time when most of the locals still worked in the Ybor City cigar factories. Anthony Moré earned his doctorate degree in chemistry from Florida State University, and he later taught both high school and college chemistry until he took over the family business. He often said that his chemistry degree played a critical role in perfecting the science of baking the best Cuban bread. Alongside his cousin Raymond Moré, Anthony Jr. worked tirelessly to grow La Segunda—and grow it did.
Fourth Generation
Anthony’s son, Anthony Copeland Moré now owns and operates the La Segunda Bakery of today. He studied at Miami University, where he received a Bachelor of Science in Finance. Copeland Moré left his job in real estate to run the family business with his father Anthony in 2009. Alongside his father, Moré expanded La Segunda into a nationally-recognized brand, producing more than 20,000 loaves of Cuban bread per day. Today Tampa Bay locals and tourists alike gather at La Segunda to enjoy flavorful sandwiches, delicious pastries, and of course, energizing Cuban coffee.
Each generation of La Segunda ownership has made an impact on the bakery’s legacy. Every anniversary at La Segunda is a special one, made possible by the wonderful Tampa Bay community and the Moré family. As we celebrate our 109th birthday, we’d like to pay tribute to the four generations of La Segunda and say thank you to all of our customers! On July 18th only, join the La Segunda family for $7 Cuban Sandwiches and BOGO Turnovers. We hope to see you there!
Offer valid for in-store purchases only. No Modifications. No call ins. Does not include pressed sandwiches. Depending on supplies, orders may be limited to 1 per person.
Learn More about La Segunda History.